Unlock the Blogging Secret: Single Niche vs. Multi-Niche: Discover the Best Choice for Success! Choosing the right niche can be so challenging when starting a blog. You need to carefully consider a lot of factors in order to choose the right niche for your blog, which is why explaining and comparing Single Niche and Multi Niche seems to be one topic lots of people have been asking me lately after I released an article about blog Niche a few days ago.
You can find the article here: Blog Niches and Sub-Niches: Beginners And Expert Guides 2023. In this article, I will dissect the debate between single-niche blogs and multi-niche blogs. The advantages and disadvantages, then you can choose the one that you think will work best for you.
Blogging Niches
Now, before we attempt to figure out which specialty is preferable for you, pose this question to yourself: Why are you creating this blog? If you are establishing a blog as a pastime and have no goal of earning a livelihood off of it, then stop reading this and concentrate on crafting your new blog post.
Because it doesn’t matter what you write or how many subjects you cover on your own blog. You may write about, cuisine, tech, fashion, and nearly whatever you desire to write about without the need to fret about having a single or multi-niche site.
However, if you want to start as a professional blogger with the goal of earning a livelihood out of it, then you should continue reading to understand when you should go for a multi-niche blog and when you should choose a single niche blog.
You can’t start a blog without deciding the niche you want to concentrate on. See niches as your blog subject. You enjoy the notion of creating a blog, isn’t it? But you’re not sure what to write about. Or maybe you have a concept, but you’re not sure whether it will work. Does it Sound familiar?
If you’re nodding your head, you’re absolutely not alone. Choosing a blog niche is one of the toughest elements of creating a blog – it makes all the technical work look like a cakewalk in contrast!
You could have a million thoughts flying through your mind. Or, you could be trying to come up with just one. No matter what your blockage is, I’m here to help you focus on the appropriate niche for your new blog.
Choosing a subject to write about could appear easy to you, but I’ll tell you it’s the toughest thing to do. Although you may create a blog that covers all subjects and topics, sometimes it could be challenging to keep your visitors interested in that.
I have like two blogs that concentrate on all niches and I have some other blogs that target certain niche.
If you don’t understand what I mean, have a look at one of these websites, which covers like 10 niches MyNaBO.com, or check out TMZ.NG those two are samples of multi-niche blogs.
Single Niche vs Multi-Niche
A single-niche example is SlikkyHelp.com, where I mostly write about helping topics and everything related to helping and assisting users online. Do you note the pattern in that site, Everything spins around one issue, “HOW To” Another example of a single-topic blog is scholarshipportal.com, which, I guess from that name you already know what that blog is all about, it concentrates mostly on Scholarships and everything connected to education such as Essays, Letters, Student Immigration and many more?
There are also Sub-Niches. A clear example of a sub-niche is scholarshipportal.com which is a topic under the Education niche. If you’ve to select another sub-niche from the “Education Niche”, you could choose to just concentrate on Student Grants alone without anything else just student grants. Or you select Student Immigration alone and so forth.
Before opting for your blog topic, make sure it’s something you want to write about and is something that has a significant audience eager to read such a niche. Sub-niche like Student Grants basically indicates all your viewers are interested in Students Grants, you can’t deviate from it.
Multi-Niche Blogs and Why it is Better?
Multi-niche blogs may accomplish wonders as a startup only if you have a team of professionals or even freshers to start. Having a group of professionals working together will lessen the effort of anyone going for this niche. You may take a week’s vacation from your blog yet be confident that work on your blog didn’t come to a halt.
It also allows you a chance to explore a greater range of the blogging world, which is not achievable with a single specialized niche.
A multi-niche blog normally has an advantage over single-niche blogs, and that is a huge availability of keywords. Most of the multi-niche blogs are news-based blogs, you may report on anything that interests the readers like technological news, entertainment, science, sports, and cuisine.
They also tend to have a wide interest in social media and may generate lots of traffic from social media. In reality, some of the most successful multi-niche blogs acquire a big share of traffic from social media.
Let’s take a look at the positives and downsides of having a multi-niche blog.
Pros of a Multi-Niche Blog:
Simpler availability of Contents
Content is the essence of any blog and having easier access to content is a benefit. Multi-niche blogs never run out of material since something is occurring in every sector every day. So, discovering and curating material for a multi-niche blog is never an issue. It also does not demand you to spend a lot of time undertaking comprehensive research for your articles, unless you are aiming to submit a research report.
Wide Social Media Reach
Social Media has become the most prominent platform for practically all big publications. The appropriate usage of social media for your multi-niche blog might bring the quantity of traffic which can break your server (If You’re on Low-Cost Hosting). And this would be the one moment you would want to see your server break owing to the traffic pouring into your blog. Jokes aside, social networking websites like Reddit, Facebook, Twitter, StumbleUpon, and Pinterest have the ability to deliver loads of visitors to your blog.
More Traffic Mean More Income
In the blogging world, traffic represents revenue. So, the more people come to your blog, the more cash you may generate. You may monetize your blog using advertising networks such as Adsense and generate cash monthly, or you can utilize affiliate links if you are reviewing a product. With large viewership, multi-niche blogs may potentially produce cash via direct ads, Affiliate, and Sponsored ads.
Cons of a Multi-Niche Blog:
Requires a team of professionals
The Multi-niche blogs have the benefit of having a large supply of material. However, this gift might be a problem if you don’t have a team of skilled writers since you won’t be able to handle a multi-niche site on your own. Apart from that you also need social media managers, who can maintain your social media accounts active while distributing content from your blog to social media.
High Operating Costs
Multi-niche blogs might have a huge operating expense. You need cash to maintain your VPS, Cloud, or Dedicated server, funds to make payments for your staff (if they are not profit-sharing partners), funds to advertise your new blog, funds to employ SEO Professionals, etc. You need a reasonable budget to maintain your blog going at least for six months since six months is the optimal time to determine in which direction your blog is moving.
SEO of Multi-Niche Blogs Can Be Difficult
SEO is one of the vital aspects of any blog and to thrive in today’s blog arena, SEO (Search Engine Optimization) is a requirement. If you have a single specialty site, it becomes easy to accomplish SEO for your blog, since you have to invest effort into a single niche or subject such as technology or fashion. However, if you have a multi-niche site, you need to conduct SEO for all the areas that you would be covering on your blog. Of course, you may engage SEO services to perform the work, but it would cost a lot.
Single Niche Blog and Why it is Better?
Similar to the Multi-niche blog, the single-niche blog also comes with its share of pros and downsides. The main problem is you are alone ( assuming it is not a multi-niche blog ), and the largest benefit is that you would be managing and sharing your blog profits alone. Yes, you heard it correctly.
Why so? Let’s find it out in the pros and negatives section.
Pros of Single Niche Blog
Low operation cost
A single person or two may operate a single blog.
This implies you may establish a single-niche blog with little to no expense. Assuming that it is a single-niche blog, you don’t need to spend a lot on professional writers as well. Since it is a single specialized site, in the early days of blogging you don’t have to worry about pricey hosting fees.
Does not need a team
As I said previously, single niche blogs may be handled by a person or multi-authors. However, here you have the choice to start with a single-author blog and then grow according to your demand.
SEO of a single Niche Blog is easy
Doing search engine optimization for a single niche blog is simpler compared to a multi-niche blog. If you are comfortable with the SEO task, you don’t have to engage an SEO specialist as well. Even if you opt to engage an SEO specialist, the task may be done considerably quicker and within your budget.
Cons of a Single Niche Blog:
Contents need research
Compared to the multi-niche blog, a single niche blog cannot be a news publishing portal since it would be impossible to compete with multi-niche blogs, which covers all the popular niche.
Now to curate materials for your single-niche blog, you need to perform some research for your posts. At times, if you are wanting to develop some original stuff, you may need to undertake a considerable study to write an article.
Less Social Media Reach
It’s pretty tough for a single-author blog to attract plenty of traffic from social media unless they publish a viral blog article. So, single specialty bloggers are mostly reliant on search engine traffic to gain visitors to their sites. It encourages bloggers to publish evergreen stuff on their sites so that they may gain attention for a long duration.
Less Traffic = Less Revenue
Single-niche blogs tend to attract a smaller quantity of traffic than multi-niche blogs. So, if you compare the income of a single niche blog to a multi-niche blog, you will observe the former earning less money compared to the latter. Though, this wouldn’t be a fair comparison since single-niche blogs have less risk compared to the multi-niche blog, therefore less profit.
5 Profitable Niche With Very Little Competition
Bottom Line
So what should you choose? A Multi-niche blog or a single-niche blog?
It depends on the resources you have access to and your field of interest. If you can afford a high operational cost, have a team of expert authors, and attempt to establish a company out of it, then then you should select a multi-niche blog.
But, if you are a committed blogger, who’s enthusiastic about a single subject or topic, and attempting to make a living off of it, then you should select a single-niche blog. In any scenario, you need to invest tons of hard effort to get your blog on track and earn a living off of it.
So how do you start blogging? Follow the link below to learn how to blog and establish your own blog in less than an hour
